podcast:

vota permalink to share EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin Sparks


EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more.
Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
Visit our website at edgeofthewebradio.com to see all of our past shows and videos.



episode:

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

08.01.2025 23:06


permalink to episode vota



We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com.
This is a fantastic tool for A/B testing for your SEO efforts.

We discuss Ryan’s nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert.
From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks.

Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications.
Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance.

Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages.

Don't miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis

Key Segments:

[00:03:48]  Introduction to Ryan Jones

[00:09:42] How does SEO Testing Differ from Traditional SEO Practices?

[00:10:36]  SEO Testing Has Evolved

[00:11:35]  The Scientific Methodology of SEO Testing

[00:12:39]  Key Elements of a Controlled SEO Experiment

[00:15:06] EDGE of the Web Title Sponsor: Site Strategics

[00:17:52] Mitigation External Factors in SEO Testing

[00:19:23]  How to Determine Appropriate Duration of a Test

[00:22:09]  Time-based and Split Testing are Key SEO Methods

[00:25:24] EDGE of The Web Sponsor: Wix Studio

[00:30:05]   Inventory of the Site Being Tested: The Fingerprint

[00:35:01]  Offer for our EDGE Listeners

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/ryanjonesseo  

LinkedIn: https://www.linkedin.com/in/ryan-g-jones

YouTube: https://www.youtube.com/channel/UCIpsmfzYkmDF_zOXtHDyqpQ

Resources

Get your Free 14-Day Trial



Continua l'ascolto di: EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer






Podcast Ep. News People Top. Fav.